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ABOUT US

Ron Baron, President & CEO
Ron has more than 20 years experience in sports law and marketing. He founded The Center for Sports Law and Risk Management, Inc., in Dallas in 1988, and has counseled numerous clients in the sports industry on sports law and team-related operational strategies. Ron's client roster includes Major League Baseball and National Football League teams, key collegiate athletics programs as well as operators of stadiums and arenas. He is the co-author of “From the Gym to the Jury” a national bi-monthly newsletter. Ron formerly served as an Adjunct Professor of Sports Law at the University of Houston Law Center and his law school alma mater The Delaware Law School of Widener University. He was also named to a task force on behalf of the United States Olympic Committee. In 1994, Ron founded Sports Fantasy Tours & Events; providing customized sports marketing programs for Fortune 500 corporations, media and trade association clientele. As CBL founder, Ron is responsible for making the CBL vision a reality—so that kids of all ages can cheer for their hometown baseball team just like he did growing up in New York City.
Bob Ibach, League Operations & Communications Director
Bob has three decades of experience in sports journalism, public and media relations, sports marketing, promotions, and publications management. A graduate of University of Maryland, he spent the first decade of his career as a journalist (Washington Post, Baltimore Sun, Philadelphia Journal and CBS-radio affiliates). From 1981-89, Bob served as the director of public relations/publications for the Chicago Cubs; then founded his own consulting company headquartered in Chicago. Bob is the author of “Caught In The Net,” an investigative first-person expose on cheating in college basketball now being made into a movie; “Cub Fan Mania” and “The Comeback Kids,” as well as co-author with Dan Schlossberg and Baseball Hall of Fame broadcaster Milo Hamilton of “Making Airwaves: 60 Years at Milo's Microphone.” Bob handles league-related operations as well as media and public relations for the CBL.
Jay Johnstone, Team Relations Director
A former Major Leaguer, Jay played for 20 years with eight different teams starting in 1966 with the California Angels where he won American League Rookie of the year. He played on eight divisional winning teams and earned two World Series rings. Known as a trickster on and off the field, Jay wrote about his escapades in three hilarious books; has hosted TV shows, videos, and was a radio broadcaster for the New York Yankees and Philadelphia Phillies. He travels the country as a speaker at corporate and social events and participates in baseball clinics, fantasy camps and charity gatherings; while also running his sports collectible company headquartered in greater Los Angeles. For the CBL, Jay focuses on team relations and community outreach.
Laura Kath, Marketing Director
A Michigan State University Hospitality Business School alumna now residing in Santa Barbara County, California, Laura has been an enthusiastic sports spectator since she discovered she could yell spiritedly and not offend other fans. She has attended hundreds of professional and collegiate baseball, basketball, hockey and football games as well as Masters golf tournaments. Professionally, she savors “unlocking the mysteries of marketing” for business owners and entrepreneurs. Laura has had her own consulting business since 1989 and has served as the Marketing/Tour Director of Sports Fantasy Tours & Events since 1994. She is a former radio announcer and author of 16 non-fiction books including the travel guide “Fun with the Family in Southern California”. For the CBL, Laura coordinates marketing materials, graphics and promotions.
CBL TEAMS & CITIES
FRANCHISE OWNER PROFILES
Larry Faulkner, Owner, Blue
Thunder/Tarrant County Professional Baseball, LLC
Born in Baltimore in 1948, Larry attended high school at Baltimore Polytechnic Institute, starred on the baseball and basketball teams and was scouted by the St. Louis Cardinals. An injury ended his baseball plans but he always wondered what he might have accomplished in the pros. Larry graduated from the University of Maryland, joined the Internal Revenue Service in a demanding, high-profile finance career that took him to posts in Dallas and back to Washington, DC. While in Dallas, Larry and his wife Pam founded the North Texas Chapter of Make-A-Wish Foundation and went on to serve for many years as volunteers at the national level. Having retired from the IRS in January 2007 after a 36-year filled with noteworthy firsts, (he pioneered the ability for Federal taxes to be paid by credit card); Larry and Pam reside in Virginia nearby family and friends. Larry follows baseball closely and is glad to be associated with his favorite childhood sport. He is now the majority owner of the CBL team in Tarrant County Texas.
Mike Pede, General Manager and Chief Operating Officer, Toros
Baseball Club, LLC
The Bay Area Toros are excited to bring professional baseball to
southeast Texas with a local ownership team of business leaders from
League City, Kemah, Seabrook and Clear Lake areas. The Bay Area Toros
named Mike Pede as GM and COO on January 1, 2007 to his post,. Mike brings
over 20 years of athletic administration experience to his position of
General Manager and COO. Pede served as Associate Athletic Director at
Rice University, working closely with head baseball coach Wayne Graham,
for 13 years. With extensive experience in sponsorships, group ticketing,
promotions and external affairs, Pede will bring his 2003 Rice Baseball
National Championship mentality to the Toros. The Owls were in the top 15
in attendance in the country every year since 2000 and the Bay Area Toros
look to do the same in their inaugural 2007 season.
Ron Baron, President, Corpus Christi Beach Dawgs
Frank Snyder, President, Texarkana Gunslingers
On November 21, 2007, the Texarkana Texarkana Gunslingers joined the CBL. Owner and president Professor Frank Snyder, 54, is a former Washington, D.C. lawyer who now teaches at the Texas Wesleyan Law School in Fort Worth. “I’ve been a baseball fan since my dad started taking me to see the Dodgers play in the L.A. Coliseum when I was six years old,” said Snyder. “I love taking my own boys. Baseball is a sport where families can shape summertime memories that last for a lifetime, and our goal is to deliver that kind of fun and excitement to the citizens of this community.” Snyder also announced the hiring of the team’s general manager, David Farren, 26, who is no stranger to baseball fans in the Texarkana area. Farren became a local diamond legend during his days at Texas High and later played in
the Baltimore Orioles organization.
CBL HISTORY
The Birth & Inaugural Season of the Continental Baseball League
Who would have ever thought the initial plans for the Continental Baseball League would be carved out over a
lunch in Dallas between a Mets fan that grew up in Queens, NY and a Yankees fan from the Bronx? But that’s
how the idea for a pro independent baseball league was hatched.
Ron Baron, the CBL’s president and CEO, met Bob Ibach, a former Chicago Cubs executive and baseball
writer, at the winter baseball meetings in Dallas in early December, 2005. The two had decided to go to lunch
that day and the conversation quickly turned to forming a new pro baseball league.
“It’s kind of strange,” recalled Ibach, who was raised on baseball at Yankee Stadium in the 1950s, “because
earlier that year I got a call from Ron about wanting to start a women’s pro volleyball league in Texas. He had
done a search online and found out that my PR firm in Chicago had been involved in a women’s pro volleyball
league in the Midwest.
“Then one day, just before the Winter Meetings in Dallas, Ron called me up and said, ‘scratch that idea about
women’s pro volleyball. I have a better idea I want to talk with you about—starting a minor league pro baseball
league.’ So we agreed to meet when I came to Dallas that December.”
Baron, the Mets fan from Queens, has resided and worked in the sports industry in Texas for many years now.
He has more than 20 years experience in sports law and marketing, founding The Center for Sports Law and
Risk Management, Inc. in Dallas in 1988. During those years, he saw first hand what a successfully run pro
baseball league could deliver, especially one that focused on a family-friendly message. Both Baron and Ibach
decided the blueprint for the CBL would be to present families, and especially youngsters, with an opportunity
to experience pro baseball up close with their hometown heroes, something often missing in the major leagues
these days.
Tickets, Baron noted, would be kept in the $5 to $10 range, parking would be free and concession stand items
would cost far less than those $8 beers and $7 hamburgers being sold at Wrigley Field, Yankee Stadium and
Fenway Park. “We wanted to allow a family of four to come out and see a game for under $50 and have a night
they would remember. And, be able to come back again and again to enjoy,” said Baron.
During the spring and summer of 2006, Baron traveled to many states to meet with officials in those cities about
supporting CBL franchise. His travels took him to Colorado, Missouri, Louisiana, Texas, Oklahoma, New
Mexico and Kansas. “I got a real geography lesson that summer,” said Baron, who made all the trips by car.
By early 2007, it was decided the CBL would concentrate its initial season in Texas. “We wanted to keep
expenses down, especially traveling costs, because that can quickly kill off a league,” said Baron. The first CBL
franchises were named in February of 2007, with teams located in Lewisville, TX (Lewisville Lizards), League
City, TX (Bay Area Toros), Tarrant County, TX (Blue Thunder) and a traveling team, the Texas Heat.
By late February, everything was in place, and the league’s first draft soon followed. In late March, player
tryouts were held in Lewisville, a league schedule was drafted, front office staffs were in place and not long
after the gates were open to begin play on Memorial Day weekend.
Then came the rain. Record rains, the most precipitation the state of Texas had seen in more than 50 years.
The CBL attempted to open its inaugural season on May 25, then May 26. No go. Then finally, a bit of sunshine
was seen in League City, if only for a few hours, but enough time to "Play Ball." The CBL was baptized at 5:12
on Sunday, May 27, 2007. Mitch Elliott of the visiting Texas Heat delivered the first hit in league history, an
infield single. Later, Samson Oldenburg hit the first home run in CBL history. The contest, played before a sold
out crowd cheering on the hometown Bay Area Toros, went 10 innings before the Heat delivered a 6-5 win. It
took 3 hours and minutes to complete, but the wait was worth it.
Then, it rained some more for several days.
Soon, games were back on, and the caliber of play impressed both Ibach and former big league outfielder Jay
Johnstone, who won four World Series rings with the Los Angeles Dodgers and New York Yankees combined.
Johnstone, the CBL’s director of player relations, liked what he saw. “The games were very well played for the
most part,” offered Johnstone, “and I could see the energy in the stands from the fans. It was a good mix.”
Ibach, who once covered some of the best Baltimore Orioles teams in the 1970s for the Baltimore Sun
newspaper, also was impressed. “Looking back on that first season, the thing that probably surprised me the
most—but also impressed me the most—was the consistent level of play. I mean, guys were making the double
plays regularly, hitting to the opposite field, and turning in solid performances. At times, the pitching took a
beating, but that’s because some of the parks we played in the first season definitely favored the offense, “I
think that is going to change in 2008 because we have some much better facilities in place this time around.”
Ibach and Baron are excited about many of the moves made during the past off-season. The Blue Thunder, the
defending champions, have moved to the Ballfields at Craig Ranch in McKinney to play its 36-game home
schedule. The Corpus Christi Beach Dawgs will play in beautiful digs, complete with skybox suites, at
Fairgrounds Field. The Bay Area Toros moved over to Robinson Field in Texas City, a former minor league
park with lots of history, and certainly, those improvements will help some of the pitching stats.
Most of all, the CBL is excited to be playing pro ball in Texarkana, a city that loves its baseball and which has
not had a minor league team since 1954. By bringing on former major leaguers as Steve Trout to manage the
team Ibach and Baron both expect to see a first rate team
fielded by the Gunslingers at George Dobson Field in 2008.
“I’ve been a baseball fan since my dad started taking me to see the Dodgers play in the L.A. Coliseum when I
was 6 years old,” said Gunslingers principal owner Frank Snyder, a former Washington, DC lawyer who
teaches at the Texas Wesleyan Law School in Fort Worth, “I love taking my own boys to baseball games. It’s
a sport where families can shape summertime memories that last for a lifetime, and our goal is to deliver that
kind of fun and excitement to the citizens of this community.”
Those who followed the CBL’s first All-Star game played at Clear Creek Wildcat Stadium in League City last
July got a good dose of that excitement. The North All-Stars (Lewisville and Tarrant County players) turned
back the South All-Stars (players from Bay Area and the Texas Heat) in a 7-2 contest. Karl Krailo of the Blue
Thunder was named the MVP of the game, going 2-for-2, including a home run.
The evening before, Noah Scott of the Toros won the first ever CBL Home Run Derby contest with a homer
over the left field wall on his final swing, giving him four homers in 10 swings. Scott is the younger brother of
former Houston Astros outfielder Luke Scott, now with the Baltimore Orioles.
As the 2007 CBL season progressed, a tight race ended in early August with the Blue Thunder taking the
regular season championship under the direction of manager Curtis Wilkerson, a former Texas Rangers
infielder. The Blue Thunder, behind the bat of eventual CBL batting champion Josh Blackstock (.373), posted a
first place mark of 30-17, followed by the Texas Heat at 25-17. The Heat was led by the league’s MVP, first
baseman Robby Winn, who paced the CBL in home runs, RBI and hits.
The CBL’s top pitcher award in 2007 was presented to Blue Thunder hurler Zach Duncan, who held opposing
batters to a .241 batting average and struck out 57 in 51 innings. The league’s reliever award was split between
Blue Thunder’s George Castillo and Randy Strann of Lewisville.
The CBL also received recognition during the playoffs when the championship trophy was named after former
Rangers star and MLB Hall of Fame pitcher Ferguson Jenkins.
The Blue Thunder won the first Ferguson Jenkins Championship Trophy by trouncing the Bay Area Toros on
the opening night of double elimination. However, the Toros bounced back the next day to defeat the Texas
Heat, and eliminated the Heat the following day before losing the title game later that same day to the Blue
Thunder, 6-3. Joseph Pagan, the Blue Thunder’s fine catcher, was named MVP of the championship series.
“We’re anticipating an even more exciting season in 2008, and we’re extremely proud to bring CBL action to
new cities such as Texarkana, Corpus Christi and McKinney,” noted Baron. “We have a lot of great family
activities planned for the summer, and I really believe fans will be impressed by our caliber of baseball. Not
only that, but our league is based on the premise of giving youngsters an up close experience, and everyone
attending CBL games will get a chance to see and meet their local heroes at the ballpark. We’re looking forward
to creating memories for families that will last a lifetime.”
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